Categories


As a retailer, you might fit into more than one category. The good news is you can enter multiple categories, or choose the one that best suits the way you do business. It's completely up to you! To top it off you'll automatically be entered into the People's Choice Category! The Supreme Best Large or Small Retailer Award winners will be selected from Category Winners at the Awards Ceremony. If you're unsure where your store fits, please get in touch and we'll help to identify the best category for you.



Top Shop Categories Customer Experience

CUSTOMER EXPERIENCE AWARD

Your world revolves around your customer!
We're looking for examples of excellence that you have introduced or delivered, which demonstrate you/your business understand the commercial benefits of commitment to customer service, and providing a great customer experience in-store, online or both. This award is open to retailers of any size operating through any channel or combination of channels.

Top Shop Categories Investment In People

INVESTMENT IN PEOPLE AWARD

You invest in the people who are investing in you!
This award recognises contribution to talent development, whether at junior level or for senior managers. It assesses the value your business places on investing in training and education of your people, and the positive effect this has on the culture of your workplace. This award supports promotion of retail as a career.
It is open to stores of any size.

Top Shop Categories Innovation Award

INNOVATION AWARD

Do you think outside the box?
We are looking for examples of services, applications, technologies, practices or capabilities, which directly impact sales or are helping to change the retail landscape. This category can include sustainability processes that impact people's lives socially, environmentally or financially. These practices/initiatives may not always be large, business-transforming initiatives, but they are significant for reflecting new ways of thinking in retail and demonstrate tangible results that impact peoples' lives. It is open to stores of any size.

Top Shop Categories Visual Merchandising

VISUAL MERCHANDISING AWARD

Creativity is key!
This recognises your outstanding and innovative retail display and visual merchandising strategies and techniques. We'll assess your displays from the shop window through the store, as integral to the retail experience. Delivering creative flair and style can be achieved without a significant investment, so this is open to large and
small retailers alike, operating through any channel
or combination of channels.

Top Shop Categories Omnichannel

OMNICHANNEL AWARD

Retail has no boundary for you!
Open to retailers who trade across a combination of channels including a physical store and digital platforms. Digital platforms include, but not limited to, mobile apps; e-newsletters; website & social media. Your omnichannel approach is constantly developing to keep up with the change in consumer behaviours. We'll be looking at the transition from store across to other channels, to deliver a seamless customer experience.

Top Shop Categories Peoples Choice

PEOPLE'S CHOICE AWARD

Do your customers love you?
This award is open to all stores who have entered at least one other category and is judged by public vote - your customers. We've taken all the hard work out - you're automatically entered into People's Choice and votes will be collected online. We'll send you a toolkit to make it easy to promote voting to your customers in-store, on your website or both.

Top Shop Categories Best Large Retailer

SUPREME AWARD - LARGE RETAILER

This one is for the big guys!
You will belong to a national/multi store retail group or franchise, with three or more stores nationwide. You will have been named a winner in one category to be considered for this Award. 

Top Shop Categories Best Small Retailer

SUPREME AWARD - SMALL RETAILER

Small but mighty!
You are a small/single store retailer with one or two stores nationwide. You will have been named a winner in one category to be considered for this Award.